Carried Away With the Desire to Serve
Daily Traditions · November 11
October 1939. There was no Tradition Eleven — there were no Traditions at all — and a man in Detroit who had never made a speech in his life got himself onto the radio. A.A.'s history of its co-founder sets down the date (Dr. Bob and the Good Oldtimers): "In October 1939, Archie managed to get a six-minute radio interview about his recovery in A.A. It was heard in a number of Midwest cities and certainly represented a first for the area." His own account sits in the Big Book (p. 254), and the phrase he chose for himself years afterward is the one to keep. "I, carried away with the desire to serve A.A., gave what was probably one of the first radio broadcasts about A.A., living through a case of mike fright and feeling like a million dollars when it was all over." Carried away with the desire to serve. He is not confessing to vanity and there is no sign of any — he was frightened, he did it anyway, and it helped. But notice what he could not possibly have had: any way of knowing where that ends. Nobody had it yet. This Tradition exists because a great many people just like Archie were each, individually, right.
A frightened man got himself on the radio out of nothing but a desire to help, and there was no way yet for anyone to know where it led. What am I doing for good reasons whose cost nobody has worked out yet?
Grounded in: Dr. Bob and the Good Oldtimers (October 1939); Big Book p. 254 ("The Man Who Mastered Fear").
Tradition 11
"Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio and films."
And a distinction worth keeping straight: the Traditions are governance, not theology. They bind A.A. groups and the Fellowship — not individuals, and not outside businesses. They were adopted in 1950 to keep A.A. from being owned or co-opted. They are not a rulebook for your personal life.
Daily Traditions is an independent educational resource from Recovery Starts — not official A.A. literature, not affiliated with Alcoholics Anonymous World Services, and not medical advice. The Twelve Traditions are the property of A.A. Page references are to Alcoholics Anonymous (the Big Book), 4th Edition: short form 561–562, long form 563–566. If you're in crisis, call or text 988 (Suicide & Crisis Lifeline).